Abbotsford & Mission Real Estate Insider

How to Survive the Winter Marketing Slump

articel 3 MarketingYou can see my winter blue’s theme going on this month eh! Nothing but complaining in the last three blogs about the cold – and we are not even Cold in Abbotsford and Mission LOL.

Well, it’s not easy generating momentum and attention for your Real Estate small business after the holidays: the excitement of holidays are over, your customers are digging through overstuffed inboxes and seasonal messages and hotsheets don’t really apply as well to January as they do to Spring shoppers a few months down the road.

How do you keep your marketing efforts chugging along during the long and often slow months of winter? Start by looking at your marketing efforts through the eyes of your customers so you can address their ongoing needs, says business consultant Charlie Gilkey, author of “The Small Business Lifecycle: A Guide for Taking the Right Steps at the Right Time to Grow Your Small Business.”

You can also use the downtime to assess your work, plan for the year ahead and tackle more involved marketing campaigns your customers will really enjoy.

Timing is key

A big part of winning the post-holiday marketing battle is good timing, and that means really getting to know your what your customers are doing, and what they need, as they go through the post-holiday season. For example, if you market to customers who have just finished budgeting for the year ahead, you won’t want to spend as much time pitching them on big-ticket house’s so soon after New Year’s – maybe focus on some payment reducing options like buying down or sellings and using proceed to consolidate bills and then buy a new Home.

If you’re still learning your clients’ rhythms, you can look at which messages you have sent that didn’t get the results you expected and extrapolate.

“The main thing is understanding what your people are going through and what’s the conversation in their head—what they’re thinking about, what they’re doing,” Gilkey says. Few people get tired of content or offers that address their immediate challenges and goals.

Just as people are receptive to gift guides around the holidays, they may be receptive to other types of content afterwards, such a calendars, planners or winter-themed content.

Giving your services or products seasonal themes is a great option for some businesses, but harder for others, Gilkey says. An obvious example that some, but not all, small businesses can copy: chocolatiers sell Christmas candy, followed by Valentine’s candy and then Easter eggs.

Stay motivated with your marketing

Having some downtime can also be beneficial to your business overall.

“If your audience is laying low, you can talk about ways to stay motivated while you’re not active, or what to do during the post-holiday slump,” Gilkey says. Tap into your knowledge of the issues they’re going through to provide relevant suggestions that will help them at this time.

The slower months are an opportunity to shift from a focus on campaigns or upcoming events to longer-lived and more thoughtful content and messaging. A book retailer might create reading lists for customers. The fitness industry typically markets in January when people are thinking about New Year’s resolutions and working off the holiday pounds. But just because you don’t run a gym doesn’t mean you can’t be part of that customer conversation, says Gilkey. “They’ve got that energy [to exercise], so that’s the perfect time to join that conversation and tailor your marketing message so it actually engages and meets them where they are.”

Start planning ahead for the marketing slump by assessing which of your campaigns went well and which didn’t, and focusing on planning your content for the year to come.

Quotes provided from, VR Marketing Blog. All rights reserved.

This blog is written and supported by:
www.HomelifeAbbotsford.ca
 OR www.HomelifeMission.ca

300 – 3303 Immel St. Abbotsford BC V2X 5Y1

1 – 32540 Logan Ave Mission BC V2V 6G3

O 604 859 3141 or 604 826 2699
F  604 859 5226 or 604 826 2621

Connect with us on Facebook:

www.facebook.com/HomelifeRealEstate

www.linkedin.com/HomelifeRealEstate

Abbotsford Real Estate | Abbotsford Homes For Sale

Abbotsford real estate for sale, Abbotsford REALTORS®, and Abbotsford MLS® Listings. Access Abbotsford real estate listings, Abbotsford REALTORS®, new homes and Abbotsford foreclosures. We also have information on Abbotsford home selling, home buying and mortgages, movers and other realty services in Abbotsford and area.

Mission Real Estate | Mission Homes For Sale

Mission real estate for sale, Mission REALTORS®, and Mission MLS® Listings. Access Mission real estate listings, Mission REALTORS®, new homes and Mission foreclosures. We also have information on Mission home selling, home buying and mortgages, movers and other realty services in Mission and area.

Advantages for the Experienced Agent with HomeLife Glenayre Realty Co. Ltd.:

  • Experienced Management
  • Household name in local market
  • Number one office in technology services
  • Office of the future
  • First paperless in Canada
  • Latest web services including social networking

Cheers!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s